I've started up some buy-and-hold investments, with the theory behind them being that I will primarily buy stocks in products that I use either myself or professionally at my job AND that I know have good products and sales processes.
Since I've worked for a few companies, I've learned that these two elements often tell the way the wind is going to blow for that company.
So it begins... So to start off I've grabbed 3 stocks:
Bought 9 shares at $33.14 CAD New Flyer makes buses, and have a huge number of existing orders to fill for those buses. And, in keeping with my investing premise, they are the buses used where I live. Why I like this position is right now the stock is down due to supply chain issues last quarter which appear to be fixed, and they're going heavy into battery-powered and technologically advanced buses. When self-driving buses are common, these guys will be in an ideal position to take advantage.
Bought 3 shares at $63.42 USD Okta makes Single-Sign-On tools for companies and SAML/OAuth backends for developers. They're in a good place to profit on cloud migrations being undertaken by slow-moving industries. As people move from permanent licenses to cloud licenses they need to simply those login details. Again, this is a service I personally use.
Bought 7 at $18.68 USD Upwork is a platform for freelancers to find work and employers to find freelancers. This is a bet on the overall gig economy, and Upwork is a platform I've played with previously.
These are all some pretty minor positions, but I'll continue to grow it monthly over time and keep some updates here on how it's going!